What is SEO?

SEO stands for “Search Engine Optimization”, which helps a website rank better in search pages when you look something up. If you search for something on Google, that search engine sifts through loads of pages to give you the best answer. SEO is about making sure your site is one of those top answers.

Think of SEO as a way to get both better and more visits to your website. It’s not only about pulling in more people, but the right people who really care about what you have.


Why is SEO Key?

The web is where most of us start when we need info, goods, or services. Stats tell us that most online things begin with a search engine, and most don’t look past page one. So if your site isn’t set up right, you might stay unseen by those you want to reach.

The upsides of SEO are:

  • Seeing: More people spot your site.
  • Trust: Sites on page one look more sure.
  • Visits: Good SEO brings “no cost” visitors, cutting down on paid ads.
  • Growth: In the end, SEO boosts sales and makes more people know your brand.

How Does SEO Go?

Search engines use tough math to pick which sites should be at the top. They check loads of things, but some key bits are:

  1. Keywords
    Keywords are what we put in the search box. If your site uses these words well in your writing, titles, and descriptions, it tells search engines your site should come up in results.
  2. Content Worth
    “Content is king” – this means high worth, new, and good content pulls in more readers and helps your site do well in ranks. You need great posts, blogs.

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